Monthly Archives: November 2008

How much is too much?

fayza-old-blogpostAbout four years ago (i.e., “way back in the day,” in the chronology of the interwebs), before the advent – or perhaps just the mainstream acceptance – of the term “social media,” I was a blogger.  Sure, I blog now, as you can plainly see (albeit woefully infrequently, I know), but I wouldn’t call myself a “blogger” at this point any longer. A “writer,” yes.  A “blogger”?  Hardly.

What did being a “blogger” entail then?  Well, it was a special, personal role that I embraced, and one that I relished.  I defined myself by this luminous and ambiguous “blogger” status.  I wielded my power to persuade, entertain, enrage, and educate mercifully.  I created a community around my blog.  I nurtured this community by participating and reaching out to the members of it via commenting on their blogs, including them in my blogroll and blogposts, corresponding with them in the comments, and taking an interest in the blogged and unblogged parts of their lives.  You see, they were all personal bloggers as well (as opposed to professional bloggers), and the trials and tribulations they faced became intertwined in my online presence and persona.  I tailored my writing style and content to this community so that they would remain engaged and invested, and so they’d encourage others to do the same.  I made new friendships (both online and offline), and I revived dormant ones via blogging.  Some of my closest and dearest friends originated from the days that I flourished as a blogger.

I wrote under a pseudonym, and it allowed me to write with unadulterated abandon.  It was PG-13 at best, and at worst, it was…well, it was never pornography, let’s put it that way.  It was both freeing and cumbersome to be so upfront and honest.  I allowed every minutiae of my existence to be examined by those that wanted to relate to me, those that wanted to understand human interactions through me, those that wanted to be amused by my debacles, and those that wanted to scrutinize and judge me.

After awhile, I made the executive decision that this approach was unsustainable, and besides, it way too close for comfort.  Perhaps I had not formally attached my given name to that wealth of documented failed dating escapades, for example, but did I really want to cement my reputation in the online world as the quintessential bachelorette, faltering and wobbling and second-guessing her every step in all things life and love?

In a word: no.  While my former blog depicted (and might still be) who I was at the time, it certainly wasn’t the way I wanted to go down in Google-cached history.  I’ve got too much brain, too much heart, and too much soul to make a voluntary and unpaid livelihood out of exploiting and poking fun at my own shortcomings.  As intimately enriching and soul-searching as it might’ve been for me.

And so I began using my real name in all forms of online communication.  My Flickr profile disrobed first (where I was always “Fayza,” but I strictly separated it from my existing online persona). Twitter followed suit shortly thereafter.  Eventually, the protective blog wall collapsed as well.  Without the veil to hide behind, Ifayza-old-blogpost2 was forced to take more responsibility for my words.  Not that I was an irresponsible author of online content in the past, but blogging under my real name made it clear that admitting to various singleton trysts and tribulations would be infinitely attached to both my personal and professional reputation.  In essence, it was time to grow up a little, and the statements I made public for all to see on the interwebs would have to reflect that.  The highly self-analytical, introspective, sacrificial lamb in me had to be gated and penned for the preservation of the Fayzablogging species.  Despite the fact that there were things I wanted to say – generally still being an older version of that haphazard, uncertain, frivolous singleton – there was a better home for those thoughts and observations; namely, not my blog.

But I struggle with this realization every time I explore possible blog topics now.  I wonder who I am based upon the drivel that eventually makes it to your computer screens.  And then I inevitably think, “What do I even write about anymore?”  If sharing the experiences most innate to me are invariably off-limits, what is there for me to say with any sort of authority or know-how or, most importantly, conviction?

I’ve had these conversations with Maggie in the past, and it helps to understand that I am not alone in the sentiment.  They’ve begun like, “There’s something I want to say about my personal life, and I want to blog about it.  But I don’t want to blog about it.  But I do want to say it.  How do you go about doing that?”  I echo those sentiments and that inquiry, because I have yet to figure out how to answer that question for myself.  There’s content that I want to publish – perhaps because I want your opinion, or perhaps because I want to tell you my story – but, as it seems is a no-brainer, I can’t.  I just can’t.  Using my real name requires a prudent exercise of restraint when it comes to what I do and do not post on my blog.  It comes with the territory; my dirty laundry doesn’t need to hang on a public clothesline.  But that sort of self-moderation has been incredibly difficult for me, in the end.  Almost stifling.

I mean, do I publicly string up series after series of text messages like a banner of disappointment from failed suitorships, which I did with glee in the past?  Not advisable.  Do I mourn the details of the professional mistakes I’ve made? Not judicious.  Do I selfishly expound upon what I still desire from this existence?  Not relevant.  Do I want to be defined by my personal life in a realm where I want to be viewed as a professional?  Not wise.  Do I hold back because the subjects with which I’m the most acutely familiar aren’t fair fodder for this blog’s purpose or function?  Absolutely.

Okay, so what I don’t say is generally clear.  But then, what do I say?

Note: Screenshots are actual posts from my former blog.  The PG-rated ones, that is.

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The Politics & Practice of “Following” on Twitter

qwitterI’m almost embarrassed to write yet another post about Twitter.  Sigh.  I mean, seriously.  It’s clearly documented all over the Twitterverse that I worship Twitter.  If it was possible to take Twitter, squeeze it and love it so, wrap it up in a terrycloth blanket, put a diamond collar on it, make it wear a pink fedora with a feather in the brim, and tote it all over town in my classic throwback Marc Jacobs bag, well, we all know I would do exactly that.  So, err, there’s no real need in re-traversing old ground here.  Right?  Ahem.  Is this thing on?

There are countless, brilliant informational treatises out there about Twitter – doing Twitter up right for your personal brand, Twittering for business, increasing your blogosphere love via Twitter, maximizing Twitter for marketing and PR, and seemingly, everything else in between.  And I mean, everything.  Including the kitchen sink.  At this point, the wonder of Twitter is indisputable – for those of us that actually get Twitter – and it has become invaluable, irreplaceable, and carries with it an energy and influence unlike any application we web denizens have encountered in the internets of yore.

Since that’s all so well-explained by the Twitterati, then what else is there to discuss regarding Twitter?

How about the issue of diplomacy and courtesy?

Yes, diplomacy and courtesy.  Of course, those concepts are ever-present when considering the content you push out through any online publishing platform, whether it be microblogging, on a traditional blog, via consuming and commenting, on forums, or whatever means you use to broadcast your vox pop to the Great Web Beyond.

But that’s not quite the scope of this post.  Nope, not this time.  I actually wanna get a little more touchy-feely than the words “diplomacy and courtesy” convey.  Right now, I’m actually interested in discussing “follower etiquette” on Twitter.  Or, rather, “follower psychology,” perhaps.  A discourse aptly spurred – but not entirely fueled – by the recent propagation of Qwitter, a voluntary sign-up service that so kindly alerts you as to when current followers become former followers by “qwitting” you.  Luckily, I am enough of a sadist to jump into bed with an entity providing such a grim notification.  Because, well, I care.  Hey, that’s my excuse, and I’m stickin’ to it, yo.

More than mere “follower etiquette” or “follower psychology,” however, I reckon I’ll just attempt to channel Bjork and take a stab at understanding human behavior.  In the Twitter context, I mean.  I want to discuss the reasons why we do and don’t follow a fellow Twitterer.

Reexamining the strategy behind who I follow on Twitter was an idea posited to me while I, appropriately, was lamenting losing a follower after the heads up from Qwitter:

fayza-qwitter-twitter

A follower of mine – ironically one that I had not yet followed – reacted:

@jameskirk-qwitter-twitter

Touche, my friend.

For once, I didn’t have an immediate response to that.  I developed a few in my head, but none of them seemed right in 140 characters or less.  So, I did the unthinkable – I said nothing.  I stewed and I stewed, but the pot never boiled over.  Not surprisingly, a few days later, I received the infamous Qwitter notification, alerting me that jameskirk was no longer following me.  He asked me a direct question, and I failed to engage.  I don’t fault him for that.

I can’t say there’s a set rhyme or reason behind whom I follow or choose not to follow on Twitter.  I don’t follow everyone, and I don’t expect everyone to follow me.  That much I understand and that much is clear.  But it’s hard to explain the exact science behind who I do and don’t follow.  Because, actually, it is quite the opposite of “an exact science.”

I suppose it’s easier to define whom I do follow as opposed to whom I do not.  As expected, I follow all people that I know “in real life.”  I follow people and organizations in Houston, the city in which I live and work.  I follow prominent and emerging voices in social media, the field in which I dabble professionally and find fascinating personally.  I follow some twittering attorneys – those that understand the medium and use it more similarly to the way I do, that is.  I follow witty randoms, because they add a sense of humor to my Twitterstream.  That list isn’t exhaustive, by any means, but it does seem to characterize the majority of those that I follow on Twitter.  There’s no scheme or method behind that whatsoever.  It’s more discombobulated than it looks.  Call it haphazard; I simply call it a mirror of the way the world works.

Who don’t I follow?  Well, I don’t follow bots or anyone that’s blatantly trying to sell me anything.  I don’t follow people that haven’t updated once, unless I already know who they are personally (and I continue to follow them in the hopes that they will tweet!).  I don’t follow people where it isn’t clear to me what they’re trying to convey – but that doesn’t mean I never will (case in point: I recently began following a long-time follower because, well, he won me over, and because I paid attention to him, even though I wasn’t actively following him).  You know that adage, “It’s easier to hire from within”?  When I’m looking for additional people to follow, my list of followers is the first location I consult.  I can’t follow everyone, because then I’d end up following no one – the sheer volume would overwhelm me, and my Twitterfeed would become unruly to the point of being painful to read.  But I can listen to anyone – following or not.

Frankly, it takes a lot for me to stop following someone altogether.  Either my follower unilaterally severed the following relationship, or the follower has repeatedly offended, bothered, or insulted me.  Or perhaps the person hasn’t tweeted anything for months and months.  Honestly, it takes a lot for me to click that “Remove” button.  I use it sparingly, and I don’t take unfollowing very lightly.

That’s the way I do it.  I fully comprehend that everyone’s self-regulations on Twitter differ.  And perhaps that’s one of the most difficult things about “playing” in this “game” of Twitter – the ground rules vary on each and every playing field.  Multiply that by hundreds or thousands of followers, and you see the dilemma.

But my expectations of fair play govern my Twitter field.  So, when people never follow me that know me, or when people “quit” me that know me, I’m often left scratching my head as to why.  Accepted Twitter etiquette paints crazy the Twitterer that actually asks, “Why aren’t you following me?” or “Why aren’t you following me any more?”  Thus, it’s not quite proper to confront the matter in most circumstances.

Qwitter could be argued as one of the worst things to happen to Twitter, and one of the best things for inquiring, obsessive minds since Twitter Search.  I mean, knowing that someone isn’t following you any longer isn’t new.  You were always able to determine when someone wasn’t following you by the fact that you’d be unable to direct message them, when before, you had that capability.  Sometimes, they’re random spammers or entities, and the loss isn’t a big one.  But what happens when they’re people? People that you know “in real life”?  What if these people that know you “in real life” stop following you, or never followed you in the first place?  What would make them choose to take (or fail to take) such actions?  Qwitter permits you to elevate your level of knowledge by discovering the exact tweet that made the former follower pull the plug, giving many a creative mind avenue upon avenue to traverse in search of reasons.

The truth of the matter is, these actions (or inactions) make a Twitter user like me second guess myself.  I want to ask, “Am I annoying to you?”  Yeah, sure, I tweet a lot.  Maybe, some would argue, too much.  But I have stuff to say!  I really do!  And isn’t that why you began following me in the first place?  Sure, I’m also a marketer.  I work for Schipul; web marketing is what we do.  But I’m a marketer second; I’m a human being first.  And that’s how I approach my tweets – flesh ‘n blood first, everything else second.  Did I fail to convey that to you, dear ex-follower?

You may be someone that follows everyone that follows them.  You may have a 20:1 ratio of followers to following.  But for those of us that treat Twitter as a personal playing field rather than a professional one, we care about the content we’re putting out, and the feedback you’re giving to us.  And there are millions – probably more like bazillions – of questions that swirl through the heads of those you unfollow or never follow at all.  “Am I not good enough?”  “Don’t I add value to your community?” “Don’t you want to hear what I have to say?”  “Do you only want me to hear what you have to say?”  “Aren’t you interested in getting to know me?”  “Am I boring?”

I suppose the beauty of social media is that sometimes, just like any break-up, you never get answers to any of those questions.  Your only recourse is to accept it and move on.  And find the next set of big brown eyes under which you will swoon.

Proverbially speaking, of course.  Next!

P.S. – Check out this incredibly healthy, incredibly empowering, incredibly balanced post on Twitter following and unfollowing, too.
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